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E-Bike Campaign Video
Product Showcase Video with Emphasis on Lifestyle


Director / Editor
Jackson Casimiro

Chris Cranston

Agency 2.o

We created this video to showcase the features and lifestyle surrounding the MOAR eBike, a pedal-assist electric bike designed around a rugged chassis and fat tires. The campaign was extremely successful, earning millions of dollars during its 60 day campaign.

We did three separate days for the different locations. Company moves are when a production moves locations in the middle of a day. We avoid them at all costs, since they involve another round of packing up equipment, traveling to another location, and setting up again. They’re extremely inefficient compared to separate days for separate locations.