Our Mission

The Problem

Fast Fashion

Fashion is fleeting by definition. Styles come and go and consumers try to keep up. Cheap clothing has allowed trends to move faster than ever, but with an enormous humanitarian and environmental cost in its wake. This is a little recognized problem with companies like H&M and Forever 21 ever-growing.


Buying second-hand helps, but thrifting can be a daunting task. Sifting through tons of ugly clothes under harsh fluorescents. And boujee vintage stores often mark up clothing beyond what nice new clothes cost.


Only 20% of donated clothes find new owners. Some of what's left can be recycled, but much is shipped overseas, where they disrupt local economies. The rest goes to a landfill, where they release methane, dyes, and bleach.


In the US, 97% of clothing is made abroad, predominantly in impoverished countries by underpaid workers in dangerous working conditions. The True Cost is a great documentary that chronicles this epidemic.


Fashion brands purposely manufacture clothes with poor stitching and bad materials. The sooner it falls apart, the sooner you're back buying another shirt. Americans now throw away 14 million tons of clothing a year.

The Solution

Lunation Lab

We’re trying to disrupt this cycle, by helping people tap into clothes that are already made, already purchased, already in their closets. The back of their closets.

VINYL designs

We sell iron-on vinyl to add designs onto existing clothing, breathing new life into them. That may be the difference between tossing an old shirt, and flaunting it. With our designs, you can cheaply and easily update clothing to be in vogue without the carbon and humanitarian footprint of buying new. In the process you get a fun DIY experience, and a one-of-a-kind product.

reddit community

Our product is all about creativity. We want to foster a community of experimentation and encouragement. We have a subreddit, r/lunationlab, where we’d like to engage with customers, field suggestions, hold contests, and provide support.

looking forward

In the future, we’d like to expand on our current products with a larger library of design options. Then our focus will turn to utility. We want to empower our customers to easily repair or add functionality to their existing clothes. And finally, we’d like to take the Lunation ethos to other categories. We all own things that only need a little TLC to love again.

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