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OUR PHILOSOPHY

Lunation Design

“Lunation” means the period of time from one new moon to the next. We found that to be a beautiful idea. The moon’s life is cyclical, constantly renewing itself in orbit around Earth. We think that way about design.

No matter what you’re making, a product has a life cycle. It’s created, lives, and dies. As it does, like the moon with the tides, it has a dramatic effect on our planet, for better or worse. That means the environmental footprint, but also the enjoyment and utility we get from the designed world.

The principle of “Lunation Design” means crafting products for their whole life-cycle. Creating them ethically and sustainably, enjoying their long life, and responsibly renewing those materials. It’s a way of holistically looking at design to be harmonious with the planet and the user.

VALUES

That means Lunation Lab considers many values. In many cases, these values fight each other. Quality improvements hurt price. Durability requires more material volume. It’s through good design that we bring balance to these competing values.

Aesthetics relate to the total sensory experience of an item, meaning it should feel as good as it looks. We have a specific aesthetic inspired by utility and minimalism.
Utility separates art from design. We're only focused on products that do something.
Product lifespans should be as long as possible to delay the money, footprint, and waste required in replacing it. Durability is a key aspect, but we also make sure styles are timeless, and the technology is evergreen.
It's easy to find great design at luxury prices, inaccessible to the average person. In the spirit of IKEA's Democratic Design, we strive for fair prices in everything we make and recommend.
Looming over everything, sustainability is a must. It's not as simple as a few certifications, but relates the entire life cycle of a product. 100% vegan.
We look for certifications that products are manufactured responsibly, while promoting diversity and fair wages in our own practices. We have a $25/minimum wage for all our contracted labor.
Modular products are the absolute best. You can customize a product to your liking, only buying the modules that apply to you. You can swap out styles, add functionality, and replace worn out parts. The result is less waste and happier customers.
The evolutionary processes of nature design structures for efficiency. Emulating these shapes and using natural materials is a quick path to harmony.
Less is more. Minimizing use of materials. Less points of failure to break.
No batteries. No electricity. Tech products have a more complicated supply chain, with conflict materials and e-waste. It opens questions of data security and server support. There's also something more elegant about analog technology.
Many blogs share products more appropriate in galleries than living rooms. Conceptual. Only available via custom order. We focus on products accessible for purchase.

EXPERIMENTATION

We included “Lab” in our name because we want to foster a culture of experimentation. Rather than restricting ourselves to any specific domain, we opted to embrace design generally. While most of our philosophy is based around consumer products, we also seek to deploy our values through projects in film, music, and more.

MEDIA PRODUCTION

Lunation Lab does commercial media production in addition to all our in-house media and website. We do full productions in film, photography, and graphic design, but also specialty services like UX design, 3D renders, and color grading.

  • Film
  • Photography
  • Graphic Design
  • ux design
  • wordpress development
  • woocommerce
  • search engine optimization
  • analytics reporting

web design

Web design and development should be done in close conjunction with a marketing plan to drive organic traffic, push conversions, or generate leads. This website is a great example of a dynamic site, with ecommerce functionality, a blog, and marketing pages. It’s built on WordPress with many post types, templates, and taxonomies to add custom functionality.

CONSULTING 

There’s only so much we can do on our own. We want to help other companies bring ideas of Lunation Design to their products, paired with a marketing strategy and creative that earns the dollar of the value-driven consumer.

  • Product Design
  • Digital Ads
  • Packaging design
  • social strategy